Course curriculum

    1. About this course

    2. The RevMarketing Concept

    1. Introduction

    2. MODULE 1: The Digital Landscape of the Hospitality Industry

    3. Module 1: Conclusion

    4. MODULE 2: Building a High-Converting Hotel Website

    5. Website Design Best Practices for Hotels

    6. Optimizing Website Navigation and User Flow

    7. Creating Engaging and Persuasive Content

    8. Module 2: Conclusion

    9. MODULE 3: Website Analytics

    10. Introduction to Website Analytics

    11. Website Analytics Tools

    12. Key Hotel Website Analytics Metrics

    13. Exploring the Key KPIs: Website Visitors

    14. Exploring the Key KPIs: Click Rate

    15. Exploring the Key KPIs: Conversion Rate

    16. The Relationship between Website Analytics and Revenue Management Strategies

    17. Your Website Analytics Check List

    18. Module 3: Conclusion

    19. Chapter 1: Key Takeaways

    20. Chapter 1: Quiz

    1. MODULE 1: Understanding Booking Behavior

    2. Why is Booking Behaviour Imprtant

    3. Key Booking Behaviour Analysis

    4. Identifying Touchpoints and Optimizing User Experience

    5. Module 1: Conclusion

    6. MODULE 2: Personalization through Booking Behavior Analysis

    7. Personalising the Experience: Practical Tips

    8. Module 2: Conclusion

    9. Chapter 2: Key Takeaways

    10. Chapter 2: Quiz

    1. Understanding Revenue Management Principles and Pricing Strategies

    2. What is Revenue Management

    3. Revenue Management Pricing Strategies

    4. The Revenue Management Cycle

    5. Market Segmentation and Demand Analysis

    6. Dynamic Pricing and Revenue Management Systems

    7. Chapter 3: Key Takeaways

    8. Conclusion

    9. Chapter 3: Quiz

    1. Making the Most Out of the Hotel Website

    2. Strategies to Convince More Users to Book

    3. Strategies to Convince Users to Stay Longer

    4. Strategies to Convince Users to Upgrade Rooms:

    5. Strategies to Convince Users to Book a Package

    6. Important Tip!

    7. Chapter 4: Key Takeaways

    8. Conclusion

    9. Chapter 4: Quiz

    1. Introduction

    2. MODULE 1: The Power of Technology and Automation

    3. Conclusion

    4. MODULE 2: Macro-Data and Micro-Data

    5. Macro-Data

    6. Micro-Data

    7. Integration for Revenue and Marketing Enhancement

    8. Conclusion

    9. MODULE 3: The Interplay of Tools: Orchestrating Data for Optimal Results

    10. Property Management System (PMS)

    11. Customer Relationship Management (CRM) System

    12. Revenue Management System (RMS)

    13. Marketing Automation

    14. Data Analytics and Business Intelligence

    15. Conclusion

    16. MODULE 4: RevMarketing Automation

    17. Conclusion

    18. CHAPTER 5: Key Takeaways

    19. Chapter 5: Quiz

About this course

  • Free
  • 72 lessons
  • 0 hours of video content

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